Data-based potential analysis – Go or Nogo? Podcast with Prof. Dr. Tobias Schütz from ESB Business School

In our video podcast, Prof. Dr. Tobias Schütz, Professor of Marketing and Customer Science at the ESB Business School at Reutlingen University, talks to Johannes Ehrhardt about the topic of #potentialrecognition and #potentialdevelopment. He sees the low prevalence of #potentialanalysis in Germany as a missed opportunity. Previous experience should not be the only criterion to